Video is a rich environment containing lots of information. Contestants will upload their clips but also tag them with descriptive words reflecting their view of the science they have decided to record.
This, together with some other data collection procedures, will allow to integrate discourse analysis, concept mapping, networks of concepts and semantic analysis with other research tasks based on data mining and activity analysis online.
The anticipated outcome of this process is a better understanding of some perceptions on the part of the public in terms of scientific concepts, their interests in different types of topics as well as their predisposition towards experimentation, inquiry and exploration. It is also a source of new possible topics for future activities for the science centers involved in the project including topics for exhibitions and new types and styles of activities.